NewsMasher vs KoalaWriter
KoalaWriter fits if you pick the keywords and want long, optimized evergreen articles with SEO tooling around them. NewsMasher fits if you want today's story on your subject found for you, written from its source in your voice, published and posted to eight social networks every day, without choosing topics yourself.
01What is the difference between NewsMasher and KoalaWriter?
KoalaWriter is an SEO article writer with a whole platform around it: Brand DNA that reads your site once, Deep Research with citations, automatic optimization against the pages already ranking, internal linking, images, an editor that grades the draft, and an SEO agent that works from your own Search Console data. You bring the keyword. It brings the article. Plans are priced by words per month, from $25, and you can start free with no card.
NewsMasher is a news desk. You do not bring the keyword for each article; you bring the subject, and every morning it finds what is trending on it, reads the publisher's page, writes the story in your voice, publishes it with an image and tags, and writes a post for each of eight social networks. Credits per action, from $37 a month, no free trial, a 7-day guarantee.
02What is KoalaWriter built to do?
KoalaWriter writes SEO articles from keywords you pick.
- Writes long-form articles from a keyword or title, in bulk if you want (bulk writing mode on every plan).
- Brand DNA reads your website once so articles, recommendations and chat use your services, voice and existing pages.
- Deep Research gathers sources for the topic and outline before writing, with citations when you want them (Professional and up).
- Automatic SEO optimization: it analyzes the pages ranking for your keyword and covers the entities and terms they share. An editor scores the draft against those pages (Professional and up).
- An SEO agent that plans content from your Search Console and Analytics, with keyword, backlink and SERP data; Search Console and Analytics in one dashboard.
- KoalaLinks places internal links in every article (up to 50 sites on Professional). KoalaImages makes images on GPT Image 2.5 and Nano Banana 2.
- Amazon affiliate roundups and single-product reviews from live Amazon data.
- One-click publishing to WordPress, Shopify, Webflow, Ghost and more, plus webhooks for Zapier and Make. API access on every plan, an MCP server for your AI assistant on Professional and up (beta).
03What is NewsMasher built to do?
NewsMasher is built to find the day's story on your subject, write it from the publisher's page in your voice, publish it and post it to eight social networks.
- Keyword Feeds search the day's news on your subjects, in your region, daily, twice a day or every other day. An AI editor scores every story, drops duplicates and never re-offers what you skipped.
- It reads the publisher's page before it writes, then writes the article in your Writing Profile's voice. A paywalled or blocked page is written from the headline and flagged for your review.
- A 4:3 feature image, tags and a category on every article. Publishes to MasherSites or any WordPress site, straight away or from a drag-and-drop review board.
- One post per article for X, Facebook, LinkedIn, Instagram, Threads, Bluesky, Mastodon and Pinterest, each written for its network, through Buffer or a Make or Zapier webhook.
- Five automation switches on every feed, all off by default: write, publish, social drafts, social send, ads.
- Social-only feeds for accounts with no blog. An ad desk that drops one of your own ads into every published article. The NewsMasher Clipper Chrome extension sends any article you are reading to your feed.
- One credit balance shared with MarketMasher and the rest of the Masher suite.
04Side by side
| KoalaWriter | NewsMasher | |
|---|---|---|
| Where an article starts | A keyword or title you choose, one at a time or in bulk. | A trending story on the subjects you gave it. A Keyword Feed searches the day's news and an AI editor scores what it finds. |
| Reads a source before writing | Deep Research gathers sources and can cite them, from the Professional plan up. Starter lists real-time factual data. | Every article. It reads the publisher's page first, writes in your own words, and flags any article it had to write from a headline alone. |
| Your voice | Brand DNA reads your site once and applies it everywhere. One brand on Starter through Boost, more on higher plans. | Writing Profiles: who you are, how you write, your structure rules. One per brand, persona or client. Draft with AI writes the first one from your site. |
| Publishes to | WordPress, Shopify, Webflow, Ghost and more, plus webhooks for Zapier and Make. | MasherSites or any WordPress site. A drag-and-drop review board, or straight to the site. |
| Social posts | Not listed on the pricing or features page. | One post per article for X, Facebook, LinkedIn, Instagram, Threads, Bluesky, Mastodon and Pinterest, through Buffer or a Make or Zapier webhook. |
| Images | KoalaImages on GPT Image 2.5 and Nano Banana 2, embedded automatically or on demand. | A 4:3 feature image on OpenAI GPT Image 2.5, or the publisher's own image when it carries no watermark or logo. |
| Internal links | KoalaLinks, automatic, over 25 million placed. | The Auto-Internal-Link Mapper bonus suggests links from each new article to your existing posts. |
| SEO tooling | SEO score against ranking pages, a Search Console dashboard, an SEO agent, KoalaChat with live web data. | None, on purpose. No SEO score, no ranking promise. The page says: nobody can promise you rankings, and we will not. |
| Approval | Not described on the pricing page. | Five switches on every feed (write, publish, social drafts, social send, ads), all off until you flip them. |
| Pricing model | Words per month, plus credits for research and tools. Annual saves 20 percent. Word counts are based on GPT-5.6 Luna; Claude Sonnet 5 counts at 2x. | Credits per action. $37 a month with 1,000 starter credits, $297 a year, or $497 once with 7,000 credits. A finished article with a High quality image and its social posts is about 38 credits. No free trial; a 7-day money-back guarantee on every plan. |
| Free start | Yes, no credit card required. | No free trial. Seven days, money back, on every plan. |
05Pricing, as published
KoalaWriter, as published on koala.sh
| Plan | Price | What it buys |
|---|---|---|
| Starter | $25 a month | 45,000 words, 500 credits, 1 brand |
| Professional | $49 a month | 100,000 words, 1,000 credits, Deep Research, editor, KoalaLinks for up to 50 sites, MCP beta |
| Boost | $99 a month | 250,000 words, 2,500 credits, agent with no message cap, Content Calendar Autopilot |
| Growth | $179 a month | 500,000 words, 5,000 credits, 3 brands |
| Elite, Advanced, Scale I to III | $350 to $2,000 a month | 1,000,000 to 10,000,000 words, 7 to 75 brands |
NewsMasher, as published on newsmasher.com
| Plan | Price | What it buys |
|---|---|---|
| NewsMasher Monthly | $37 a month | 1,000 starter credits every month, every feature, cancel anytime |
| NewsMasher Annual | $297 a year | Twelve months for the price of eight, 1,000 starter credits every month |
| NewsMasher One Time Pay | $497 once, or 3 payments of $197 | 7,000 starter credits once, no monthly bill |
A typical NewsMasher article with a High quality image and its social posts costs about 38 credits, so 1,000 starter credits is about one finished article a day. Skipping a story costs nothing. When starter credits run out, Masher Credits take over. The rate you start at is the rate you keep. Prices on both sides were read on September 22, 2026 and can change; the linked pages are the source of truth.
06When is KoalaWriter the better pick?
KoalaWriter is the better pick when any of these is true:
- You choose the keywords and want long, optimized evergreen articles on them.
- Amazon affiliate roundups and product reviews are part of the plan.
- You want an SEO cockpit tied to your own Search Console data.
- You publish to Shopify, Webflow or Ghost, or you want an API or MCP.
- You want to start free before paying anything.
07When is NewsMasher the better pick?
NewsMasher is the better pick when any of these is true:
- You want today's story on your subject every day without choosing topics yourself.
- You want every article written from the publisher's page, and a flag on any that was not.
- One article should become eight social posts, each written for its network, without opening a social app.
- You run several client brands and each needs its own voice and its own feed.
- You have social accounts and no blog: a social-only feed shares the day's best stories with your take.
- You would rather pay per finished article than per word, on one credit balance shared with the rest of the Masher suite.
08How do I choose between KoalaWriter and NewsMasher?
Choose by who picks the topics. If you pick them, you want a writer with SEO tooling, and KoalaWriter is a fair place to look. If the day picks them, you want a desk that finds the story, reads it, writes it in your voice and posts it, and that is NewsMasher.
Whichever you choose, try it for a week. NewsMasher's week costs $37 and comes with the Seven Runs Guarantee: set one Keyword Feed, let it run seven days, and if you do not have articles you would put your name on, ask support for every dollar back.
09Where do these facts come from?
Every fact about KoalaWriter on this page comes from KoalaWriter's own published pages, read on September 22, 2026. NewsMasher facts come from newsmasher.com. If a fact here is out of date, write to support@newsmasher.com and it gets corrected.
- KoalaWriter home page, read on September 22, 2026
- KoalaWriter pricing, read on September 22, 2026
- The NewsMasher Clipper listing in the Chrome Web Store, for the Clipper extension
- newsmasher.com, for every NewsMasher feature and price on this page
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