Privacy Policy
01Overview
This Privacy Policy describes how NewsMasher.com ("this Application") collects, uses, and processes Personal Data from its Users. NewsMasher.com is a news-to-article publishing and social automation platform operated by Launch Ninjas, Inc.
Users may be subject to different protection standards, and broader standards may therefore apply to some. Users can contact the Owner to learn more about applicable standards.
This document contains a dedicated section for Users in the European Union and their privacy rights under the GDPR, and a dedicated section for Users in the United States and their privacy rights under applicable US state laws.
This document can be printed for reference using the print command in the settings of any browser.
02Owner and Data Controller
Contact Information
- Business Name
- NewsMasher.com
- Operating Company
- Launch Ninjas, Inc.
- Mailing Address
- 2150 S Central Expy, Suite 200-58
McKinney, TX 75070-4000 - Owner Contact Email
- support@newsmasher.com
03Types of Data Collected
Among the types of Personal Data that this Application collects, by itself or through third parties, there are:
| Data Type | How Collected | Required? |
|---|---|---|
| Trackers | Automatically via browser / device | Yes |
| Usage Data | Automatically when using the Application | Yes |
| Email Address | Provided by the User during registration or contact forms | Yes |
| Device Identifiers | Automatically (e.g., Google Advertiser ID, IDFA) | Varies |
| Geographic Position / Country | Inferred from IP address or provided voluntarily | Varies |
| Device Information | Automatically via platform/hosting services | Yes |
| Data Communicated While Using the Service | Provided by the User during active service use | Varies |
| Various Types of Data | Specified in each third-party service's privacy policy | Varies |
Personal Data may be freely provided by the User, or, in the case of Usage Data, collected automatically when using this Application. Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services.
In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service. Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies, or of other tracking tools, by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in this document.
Users are responsible for any third-party Personal Data obtained, published or shared through this Application.
04How We Process Data
Methods of Processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated.
In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
Place of Processing
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located. Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own.
Retention Time
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose for which it was collected and may be retained for longer due to applicable legal obligations or based on the Users' consent.
05Purposes of Processing
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following purposes:
06Third-Party Services
Personal Data is collected for the following purposes and using the following third-party services. All third parties listed below are located in the United States unless otherwise noted.
Advertising
- Meta Ads (Pixel) and Lookalike Audiences
- Conversion tracking and lookalike audience targeting via Meta Platforms, Inc. Privacy Policy · Opt Out
- Facebook Audience Network
- Advertising network using device identifiers and trackers via Meta Platforms, Inc. Privacy Policy · Opt Out
- Google Ad Manager
- Advertising campaigns via Google LLC, including DoubleClick cookie tracking. Privacy Policy · Opt Out
Analytics
- Google Analytics (with anonymized IP)
- Web analytics with anonymized IP addresses and advertising reporting features via Google LLC. Privacy Policy · Opt Out
- Google Analytics Demographics and Interests
- Age and gender data reporting via Google Advertising Reporting features. Privacy Policy · Opt Out
- Facebook Analytics for Apps
- App analytics service provided by Meta Platforms, Inc. Privacy Policy
- WordPress Stats (Automattic)
- Analytics service provided by Automattic Inc. Privacy Policy
- YouTube Analytics and Reporting API
- Video content analytics via Google LLC. Users can manage data via Google security settings. Privacy Policy · Opt Out
Heat Mapping and Session Recording
- Hotjar Heat Maps and Recordings
- Session recording and heat mapping via Hotjar Ltd. (Malta). Honors Do Not Track headers. Privacy Policy · Opt Out
- Hotjar Form Analysis and Conversion Funnels
- Form analytics via Hotjar Ltd. (Malta). Honors Do Not Track headers. Privacy Policy · Opt Out
A/B Testing and Content Performance
- Google Optimize / Optimize 360
- A/B testing and personalization via Google LLC. Users who opt out of Analytics are excluded. Privacy Policy
Remarketing and Behavioral Targeting
- Facebook Custom Audience
- Remarketing service that connects Application activity with the Facebook advertising network via Meta Platforms, Inc. Privacy Policy · Opt Out
- Google Ad Manager Audience Extension
- Behavioral targeting service that tracks visitors and enables partner ad targeting via Google LLC. Privacy Policy · Opt Out
Registration and Authentication
- Facebook Authentication
- Registration and authentication service connected to the Facebook social network via Meta Platforms, Inc. Privacy Policy · Opt Out
Platform Services and Hosting
- WordPress.com (Automattic Inc.)
- Platform service that hosts and runs key components of this Application. Privacy Policy
Live Chat and Survey Platforms
- Facebook Messenger Customer Chat
- Live chat integration via Meta Platforms, Inc. May log conversations and collect usage data. Privacy Policy
- Hotjar Poll, Survey and Recruit User Testers
- Survey and user testing platform via Hotjar Ltd. (Malta). Honors Do Not Track. Privacy Policy · Opt Out
Opting Out of Interest-Based Advertising
In addition to any opt-out feature provided by the services listed in this document, Users may learn more about how to generally opt out of interest-based advertising by visiting YourOnlineChoices.com or the Cookie Policy associated with this Application.
08Further Information for Users in the European Union
This section applies to all Users in the European Union, according to the General Data Protection Regulation ("GDPR"), and for such Users supersedes any other possibly divergent or conflicting information contained in this privacy policy.
Legal Basis of Processing
The Owner may process Personal Data relating to Users if one of the following applies: Users have given their consent for one or more specific purposes; provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof; processing is necessary for compliance with a legal obligation to which the Owner is subject; processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner; processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.
Retention Time
Unless specified otherwise, Personal Data shall be processed and stored for as long as required by the purpose for which it was collected and may be retained for longer due to applicable legal obligations or User consent. Personal Data collected for contract performance shall be retained until the contract is fully performed. Personal Data collected for legitimate interests shall be retained as long as needed to fulfill such purposes.
Your Rights Under GDPR
- Withdraw Consent
- Users have the right to withdraw consent where previously given for the processing of Personal Data.
- Object to Processing
- Users have the right to object to the processing of their Data if carried out on a legal basis other than consent.
- Access Their Data
- Users have the right to learn if Data is being processed by the Owner, obtain disclosure, and obtain a copy of the Data undergoing processing.
- Verify and Seek Rectification
- Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
- Restrict Processing
- Users have the right to restrict the processing of their Data. In this case, the Owner will not process it for any purpose other than storing it.
- Have Personal Data Deleted
- Users have the right to obtain the erasure of their Data from the Owner.
- Receive and Port Data
- Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
- Lodge a Complaint
- Users have the right to bring a claim before their competent data protection authority.
How to Exercise These Rights
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month.
09Further Information for Users in the United States
The information contained in this section applies to all Users who are residents in the following states: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana.
Categories of Personal Information Collected (Past 12 Months)
| Category | Examples | Sold / Shared | Targeted Ads |
|---|---|---|---|
| Identifiers | Trackers, device IDs, email address, usage data, geographic position | Yes | Yes |
| Internet / Electronic Network Activity | Trackers, usage data, device info, browsing behavior | Yes | Yes |
| Geolocation Data | Geographic position, country | Yes | Yes |
Your Privacy Rights Under US State Laws
- Right to Access / Right to Know
- You have the right to request that we confirm whether or not we are processing your Personal Information and to access such Personal Information.
- Right to Correct
- You have the right to request that we correct any inaccurate Personal Information we maintain about you.
- Right to Deletion
- You have the right to request that we delete any of your Personal Information.
- Right to a Copy (Data Portability)
- We will provide your Personal Information in a portable and usable format that allows you to transfer data easily to another entity, where technically feasible.
- Right to Opt Out of Sale
- You have the right to opt out from the Sale of your Personal Information. We will not discriminate against you for exercising your privacy rights.
- Right to Non-Discrimination
- We will not discriminate against you for exercising any of your privacy rights.
Additional California Rights
California residents additionally have: the right to opt out of Sharing your Personal Information for cross-context behavioral advertising; and the right to limit use or disclosure of Sensitive Personal Information to only that necessary to perform the services.
If you want to submit requests to opt out of Sale or Sharing and Targeted Advertising via a user-enabled global privacy control such as the Global Privacy Control (GPC), you are free to do so and we will abide by such request in a frictionless manner.
We will respond to your request without undue delay and in all cases within the timeframe required by applicable law.
10Additional Information
Legal Action
The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services. The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
System Logs and Maintenance
For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.
Information Not Contained in This Policy
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information in Section 02 of this document.
Cookie Policy
This Application uses Trackers. To learn more, Users may consult the Cookie Policy associated with NewsMasher.com.
Changes to This Privacy Policy
The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and, as far as technically and legally feasible, sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the top of this document.
Should the changes affect processing activities performed on the basis of the User's consent, the Owner shall collect new consent from the User, where required.
11Definitions and Legal References
- Personal Data (or Data) / Personal Information (or Information)
- Any information that directly, indirectly, or in connection with other information, including a personal identification number, allows for the identification or identifiability of a natural person.
- Sensitive Personal Information
- Sensitive Personal Information means any Personal Information that is not publicly available and reveals information considered sensitive according to the applicable privacy law.
- Usage Data
- Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
- User
- The individual using this Application who, unless otherwise specified, coincides with the Data Subject.
- Data Subject
- The natural person to whom the Personal Data refers.
- Data Processor (or Processor)
- The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
- Data Controller (or Owner)
- The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.
- This Application
- The means by which the Personal Data of the User is collected and processed.
- Sale
- Sale means any exchange of Personal Information by the Owner to a third party, for monetary or other valuable consideration, as defined by the applicable privacy US state law. The exchange of Personal Information with a service provider pursuant to a written contract that meets the requirements set by applicable law does not constitute a Sale of your Personal Information.
- Sharing
- Sharing means any sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer's Personal Information by the business to a third party for cross-context behavioral advertising, whether for monetary or other valuable consideration, as defined by California privacy laws.
- Targeted Advertising
- Targeted advertising means displaying advertisements to a consumer where the advertisement is selected based on Personal Information obtained from that consumer's activities over time and across nonaffiliated websites or online applications to predict such consumer's preferences or interests, as defined by the applicable privacy US state law.
- European Union (or EU)
- Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
- Cookie
- Cookies are Trackers consisting of small sets of data stored in the User's browser.
- Tracker
- Tracker indicates any technology, e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting, that enables the tracking of Users, for example by accessing or storing information on the User's device.