NewsMasher
News desk 01 Sep 10 2026 Standing by

Now open

McKinney, Texas -- Trending news, rewritten in your voice, published while you sleep.

Give NewsMasher the subjects you cover and a schedule. Every day it finds what is trending, reads the original reporting, writes a news article in your voice the way a journalist would, adds the image, tags and category, publishes it to your site, and turns it into posts for eight networks.

Hold every piece for approval, or let it run.

Start NewsMasher, $37 a month

From $37 a month. 7-day money-back guarantee. Cancel anytime. Launch pricing ends September 30.

Sample run, found to published

Status: desk open. The sample run above is a demonstration.

Sample run, for demonstration. You key a subject into a Keyword Feed; NewsMasher finds the trending stories on it, scores them, picks one, reads the original reporting, writes it as a news article in your Writing Profile's voice, adds an image, tags and a category, publishes it, and queues posts for eight social networks.

Now for the rest of the story.

The problem was never your content. It was the clock.

  • Stories break and go cold in a day or two. The sites that published inside that window got the clicks. The ones that showed up later got the leftovers.
  • Your site goes dark for weeks. Client work flares up, life happens, and "I'll write it this weekend" turns into three quiet weeks and a homepage that looks abandoned.
  • Headline-only AI makes things up. Paste a headline into a chatbot and it invents the quotes, the numbers and the timeline, because it never read the story. That is the content nobody wants their name on.

You are not late because you are slow. You are late because one person, one keyboard and a firehose of news do not mix.

Fig. 01The story went cold while the desk waited.

Most AI writers never read the story. This one does.

Here is where the horror stories come from. A tool takes a headline, guesses at the rest, and hands you 800 confident words built on sand. It looks real right up until a reader checks one fact.

NewsMasher flips the order.

Before it writes a word, it goes to the publisher's page and reads the actual reporting. Then it writes a fresh article in your own words, in your voice, from what is really there.

Real names. Real numbers. Nothing added that the source did not say.

And when it cannot get in, it tells you. A paywalled or blocked page gets written from the headline and flagged in your review panel, so you look before it goes anywhere.

Sample readout, two stories

Story 1 source page read in full · 1,840 words of reporting · writing from the source

Story 2 source page blocked · written from the headline · flagged for your review

That one step is the difference between a tool you can stand behind and one that will eventually embarrass you. It is also the reason we built this instead of buying one.

Fig. 02It reads the whole story before it writes a word.

Six things happen every morning. You do none of them.

01 Discover
Your Keyword Feed searches the day's news in your region for the subjects you gave it. An AI editor scores what it finds, drops the duplicates, and remembers what you already covered.
02 Queue
Stories land in your Story Queue with a score, the source and a link to the original. Write the ones you want. Skip the rest, free.
03 Write from the source
It reads the publisher's page, then writes the article in your Writing Profile's voice. Short, Standard or Long. Your call, per feed.
04 Dress
A 4:3 feature image, made by AI or borrowed from the publisher when it is clean. Tags and a category, filed where you told it.
05 Publish
Straight to MasherSites or your WordPress site, or held on the review board until you say so.
06 Promote
One article becomes posts for X, Facebook, LinkedIn, Instagram, Threads, Bluesky, Mastodon and Pinterest, each written for that network, sent through Buffer or a webhook on your schedule.

Set the subjects once. Set the schedule once. Then decide how much of it you want to touch.

Fig. 03Six things happen every morning. The chair is empty.

Nothing goes live you have not seen. Unless you want it to.

I know the fear. It is your name on the masthead, not mine.

So every step of the automation is its own switch, on every Keyword Feed, and the default is off.

  • Write articles automatically
  • Publish straight to the site
  • Create the social post drafts
  • Send the social posts automatically
  • Sprinkle one of my active ads into each article

Five switches. Flip the ones you trust.

Leave them off and every article waits as a draft on the review board, grouped by site. Drag it to Approved and the feed publishes it on schedule. Drag it to Published and it goes now. Change the image, republish, done.

Flip them all on and your site updates itself while you are on a client call.

Start with the switches off. $37 a month, 7-day guarantee.

Fig. 04Five switches. Every one of them starts off.

New. No testimonials yet. Here is what it writes instead.

NewsMasher opened this week. We are not going to invent a happy customer to fill this space. What we can do is show you the work.

Below is a sample run, labelled as one: a trending story on the left, the article NewsMasher wrote from it on the right, and the eight posts it spun from the article without anyone opening a social app. Every outlet, name and number in the sample is invented for demonstration.

Sample source · read in full

Regional Business Journal (a sample outlet) · 1,840 words · Keyword Feed "AI for small business" · US edition · Editor score 8.7 of 10

Survey: 61% of small firms now use an AI tool every week

Excerpt of the reporting the writer was handed.

Sixty-one percent of small businesses surveyed this month say they use an artificial intelligence tool at least once a week for writing, scheduling or bookkeeping, up from 31 percent in the same survey a year ago.

Owners cited time saved on routine marketing posts as the most common reason. Respondents who reported the largest time savings were not those using the most tools, but those who had set a weekly schedule and left it running.

[ excerpt continues ]

What NewsMasher wrote · Writing Profile: The Coach · Standard

Six in Ten Small Businesses Now Hand the Weekly Grind to AI

The share has doubled in a year, a new survey says. The owners saving the most time are not the ones with the fanciest tools.

McKinney, Texas -- Six in ten small businesses now use an AI tool every week for writing, scheduling or bookkeeping, roughly double the share reported a year ago, according to a regional business survey released this week.

Owners named time saved on routine posts as the main reason. The ones saving the most were not the ones with the most tools. They were the ones who set a schedule and let it run.

If you still write every post by hand on a Sunday night, you are now the minority, and the gap is not closing on its own.

[ article continues, four more paragraphs ]

TAGS: small business, ai tools, automation, marketing, productivity · IMAGE: High quality, generated, 4:3 · CATEGORY: Marketing · PUBLISHED: live on your site

Fig. 05The source in one hand, the article in the other.

  • X

    6 in 10 small businesses now use AI every week. Double last year. The winners set a schedule and walked away. New on the site:

  • Facebook

    A new survey says six in ten small businesses now hand their weekly writing and scheduling to AI. The interesting part is who saves the most time: not the owners with the most tools, the ones with a schedule. Full story on the site.

  • LinkedIn

    The share of small businesses using an AI tool every week just doubled in a year. What stood out in the survey was not adoption, it was discipline. The owners saving the most hours were not running the most tools. They set a weekly cadence and let it run. If your marketing still depends on a free Sunday night, this is worth ten minutes. Link in the comments.

  • Instagram

    Six in ten small businesses now use AI every week. The ones saving real time did one thing: they set a schedule and stopped touching it. Full story on the site. #smallbusiness #aitools #automation #marketing

  • Threads

    61% of small businesses use an AI tool weekly now. A year ago it was 31%. The owners saving the most time had the fewest tools and a schedule.

  • Bluesky

    New survey: AI use among small businesses doubled in a year. The time savings went to the owners who set a cadence, not the ones who bought the most software.

  • Mastodon

    Six in ten small firms now use an AI tool every week, a regional survey says. The largest time savings came from a fixed weekly schedule, not from the tool count. Article on the site.

  • Pinterest

    Six in Ten Small Businesses Now Hand the Weekly Grind to AI. The share doubled in a year. See who is actually saving time, and why.

Built for the person who owns the subject.

The niche site owner.
You know your space cold. You are just always two days late to the story. This puts the story on your desk the morning it breaks.
The agency, or anyone with more than one brand.
One Writing Profile per client. One Keyword Feed per site. The health site sounds calm and careful, the crypto site sounds sharp, and neither one bleeds into the other.
The coach or creator.
Your blog and your socials stay active on your topic every day, without you writing every day. Your hours go back to the work only you can do.
The account with no blog at all.
A social-only Keyword Feed shares the day's best stories on your subject with your take and a link to the source. No website required.

Not for you if

  • You want to flood the web with junk and never look at it again.
  • You are fine with quotes nobody said, as long as it "looks" real.
  • You plan to set it and never glance at what goes out under your name.
  • You are hunting for a press-one-button-get-rich fantasy.

If that is the plan, this will feel like too much respect for your audience. Keep your money.

Fig. 06She knows her space cold. She was just always late to the story.

A newsroom for one. Every desk staffed.

The news desk.
Keyword Feeds for every subject you cover, in your region, on your cadence: daily, twice a day, or every other day. An AI editor scores every story, drops the duplicates, and never re-offers what you skipped. The Story Queue shows you the score, the source and the link. Skipping is free.
The writer that reads first.
Every article is written from the publisher's page, in your own words. Short, Standard or Long. When a page cannot be read, you are told.
One voice per brand.
Writing Profiles hold who you are, how you write and your structure rules. Set up as many as you have brands, personas or clients. Draft with AI reads your site and writes the first version of the profile for you.
The art desk.
A 4:3 feature image for every article, AI-made on GPT Image 2.5 at Medium or High quality, or the publisher's own image when it carries no watermark or logo. Tags and a category, filed automatically.
The press room.
Publish natively to MasherSites or to any WordPress site. A drag-and-drop review board with Drafts, Approved and Published, grouped by site. Approved publishes itself on the feed's schedule.
The social desk.
Eight networks from one article, each post written for its network with the article's image and a link back. Buffer accounts and Pinterest boards, or a Make or Zapier webhook. Send all at once or spaced apart. Throttled posts wait and try again on their own. A free Buffer account is enough.
Social-only feeds.
Keep any account alive on a topic with no blog behind it.
The ad desk.
Create an ad with AI or upload your own, then let a feed sprinkle one of your active ads into every published article.
One credit balance for the whole suite.
Plug in your Masher Credits API key and the same balance serves NewsMasher, MarketMasher and the rest of the Masher tools. Every button shows its credit price before you click.
Fig. 07A newsroom for one. Every desk staffed.

Launch pricing. Ends September 30.

A typical article with a High quality image and its social posts costs about 38 credits. Skipping a story costs nothing. Every button in the app shows its credit price before you click. When starter credits run out, Masher Credits take over, one balance across the whole Masher suite.

The Seven Runs Guarantee

Set one Keyword Feed and let it run for seven days. If you do not have a week of articles you would put your name on, ask support for every dollar back. Seven days, no questions, on every plan.

Launch pricing: ends Wednesday, September 30. No countdown, no games. The prices go up on October 1.

Read the whole story from Damon

A letter from the desk · about five minutes · McKinney, Texas

Every time a news story breaks in your niche, a traffic spike fires and then dies. Usually within a day or two.

The sites that published inside that window got the clicks. The ones that showed up a day later got nothing. That is not bad luck. That is how it works.

I watched it happen to sharp, serious publishers for years. The problem was never their content. It was the clock.

Here is what it looks like from the inside. You spot a story Thursday morning. You have opinions. You know the angle. You open a tab and promise yourself you will come back to it tonight.

Then a client calls. Then dinner. Then it is Sunday and the story is old.

So the content goes live late. And sits there. Quietly.

And while you are juggling hosting, plugins, offers and everything else it takes to keep a site alive, the site goes dark for two, three, sometimes four weeks at a time. No fresh posts. Nothing new to email. Nothing new to share.

That is the quiet fear nobody talks about at conferences. "I am supposed to be building an authority site, and I am publishing like a part-timer."

So you try the obvious fixes.

You hire a writer from a job board. Now you are writing briefs, chasing deadlines and paying for something you still have to fact-check. By the time the draft lands, the story is last week's news.

You paste a headline into a generic AI tool. It hands you 800 confident words that invent quotes nobody said and numbers that never appeared anywhere, because it skipped the one step that matters. It never read the story.

You buy a pre-written content pack. It shows up ready to upload, which feels efficient, until you Google a random sentence and find your "new" article live on a dozen other sites.

On paper you are publishing more. In reality you are burning cash and putting your name on work you would not stand behind if you looked at it twice.

Notice the pattern. Every one of those fixes still leaves you carrying the hard part. You still chase the trends by hand. You still hunt for the angle. You still wonder if you already covered that story three weeks ago.

For years, Wayne and I ran our own news sites on a chain of our own tools. One pulled stories from RSS feeds. One rewrote them. One pushed posts into a scheduler.

When it ran, we would wake up to new posts live, fresh traffic in the analytics, and social accounts that looked like a real editorial team was behind them. When it broke, it took an afternoon to find where the chain snapped.

At some point I had to admit it. The bottleneck was never our ideas. It was all the manual glue in between.

So we asked a simple question. What if one system did the whole loop?

Hunt the current stories around your keywords. Line them up like a personal news desk. Check what you already covered so you never run the same angle twice. Read the real source before writing a word. Turn the ones you approve into full articles and social posts that sound like you. Then publish on autopilot, or wait for your nod.

That is NewsMasher.

The part most people miss is the reading step. Most AI tools write from a prompt, not from the underlying article. That is exactly why their output falls apart the moment a reader who knows the niche shows up.

NewsMasher goes back to the original reporting, reads it, understands what actually happened, and only then writes a fresh piece in your voice. When it cannot get to the page, it tells you and flags the draft so you check it first.

The second thing most people miss is control. You do not have to give it up to get your time back.

Every automation step is its own switch. Leave them off and nothing goes live without your eyes on it. Your review becomes a five-minute quality check instead of a three-hour writing session. Over time, as you watch it hit your standards, you loosen the reins on the feeds you trust. Let the socials go out on their own while you still approve the long-form.

You keep control. The busywork does not.

Here is what changes when the watching, the reading and the drafting no longer depend on you having a free afternoon.

You wake up to on-topic drafts sitting in the queue instead of a blank "Add New Post" screen. Social feeds that used to sit silent look alive, because every article already comes with posts shaped for the networks you actually use.

Your role changes too. You stop acting like a frantic staff writer and start acting like the editor-in-chief. Your job becomes choosing which pieces deserve to go live, not wrestling with when you will find the time to write them.

And when life gets busy, because it will, your site does not blink.

I will be straight about who this is not for. If you want to flood the web with junk and never look at it, this will feel like too much respect for your audience. If you are hoping to ignore your site for six months and come back to a magic empire, it will frustrate you. You still choose the topics. You still set the voice. You still decide which stories matter.

But if you know your subject and you are tired of losing the story to whoever had staff, this tilts the field your way.

Set the subjects once. Tell it how you like to sound. Choose whether you approve every piece or let the machine run. From there, the daily loop runs on ground you control, whether you touch a keyboard or not.

It is $37 a month, $297 a year, or $497 once, with seven days to get every dollar back if it is not doing what I just described. Launch pricing ends September 30.

Worth seeing what changes on the first morning your site moves and you did not.

Start NewsMasher, $37 a month

From the desk of Damon Nelson

Launch Ninjas, Inc. · McKinney, Texas · the Masher suite

I'm Damon Nelson. Wayne Atkinson and I have spent twenty years building marketing software for people who publish alone: RSSMasher, AIMasher, BookMasher, MarketMasher, and the rest of the Masher suite, out of Launch Ninjas in McKinney, Texas.

For years we ran our own news sites on a chain of our own tools. One pulled stories from RSS feeds. One rewrote them. One pushed the posts to a scheduler.

When it ran, we woke up to a site that looked staffed. When it broke, we lost an afternoon finding the break.

NewsMasher is that chain rebuilt as one machine, with the step we always wanted and never had. It reads the story before it writes.

My name is on it. I would not ship it if I would not run it.

Fig. 08From the desk. McKinney, Texas.

The replay

Want to see exactly what it does? Watch the full replay.

I recorded the launch show. It opens with the strategy behind NewsMasher, then runs a live demo inside the app: a Keyword Feed built from scratch, stories found and scored, an article written and published, and its social posts sent. Chapters under the video take you straight to any part.

Launch show replay · 1 hour 17 minutes · 41 chapters · the demo starts at 15:10

Watch the full replay and demo

Questions

What does NewsMasher actually do?

You give it the subjects you cover and a schedule. Every day it finds what is trending on those subjects, reads the original reporting, writes a news article in your voice, publishes it to your site with an image, tags and a category, and turns it into posts for eight social networks. You approve every piece, or you let it run.

Does it copy the articles it reads?

No. It reads the publisher's page and reports the facts in its own words, in the voice of the Writing Profile you chose. Where a page is paywalled or blocked, the article is written from the headline and flagged in the review panel so you check it before it goes anywhere.

Will Google punish me for AI articles?

Nobody can promise you rankings, and I will not. What gets thin content in trouble is writing from a headline and inventing the rest. NewsMasher reads the reporting first, writes in your own words, and you review it. Your site, your name, your call on every piece.

Will anything publish without me seeing it?

Not unless you switch it on. Articles wait as drafts on the review board. Writing, publishing, social drafts, social send and ads are five separate switches on every Keyword Feed, and they start off.

How many articles do my credits buy?

A typical article with a High quality image and its social posts costs about 38 credits, so 1,000 starter credits is about one finished article a day. Skipping a story costs nothing. Every button shows its price before you click.

What happens when my starter credits run out?

Masher Credits take over. It is one balance shared across the whole Masher suite, so the credits you buy work in MarketMasher and the other tools too.

Where does it publish?

Natively to MasherSites, or to any WordPress site.

Which social networks, and do I need Buffer?

X, Facebook, LinkedIn, Instagram, Threads, Bluesky, Mastodon and Pinterest, each post written for that network with the article's image and a link back. Delivery runs through Buffer, or through a Make or Zapier webhook. A free Buffer account is enough. A paid one is only faster.

I only have social accounts, no blog. Is it for me?

Yes. A social-only Keyword Feed shares the day's best stories on your subject with your take and a link to the source, on the networks you choose. No website needed.

Can I run more than one site, or client sites?

Yes. Each Keyword Feed picks its own site, its own Writing Profile and its own settings, so no two brands sound alike. Set up as many Writing Profiles as you have brands, personas or clients.

How is this different from RSSMasher or AIMasher?

It does not use RSS feeds at all. It searches the news on your keywords, reads the reporting, and writes. If you have been running RSSMasher or AIMasher for news content, this is the tool that replaces both.

Is there a free trial?

No. Start on the monthly plan for $37, run it for a week, and if it is not doing what this page says, take the 7-day guarantee. That is the trial, and you keep everything it wrote.

What is the guarantee, and can I cancel?

Seven days, money back, on every plan. Set one feed, let it run for a week, and if you do not have articles you would put your name on, ask support for every dollar. Monthly and annual plans cancel anytime.

What AI does it use, and is my content used to train it?

Text is written by Anthropic's Claude. Images come from OpenAI's GPT Image 2.5. Your content is not used to train models.

Where do I get help?

The ticket desk inside members.newsmasher.com is fastest. Or write to support@newsmasher.com.

Fig. 09Ask anything. It is on file.

The next story in your niche breaks tomorrow.

Path one

You see it Thursday. You mean to write it Saturday. Sunday something comes up. By the time your version is live, the spike has come and gone and settled into somebody else's analytics.

Your site still exists. It just does not look like the place people go for that subject.

Two posts this month. One last month. A homepage that reads like a side project.

Stretch that out a couple of years and your site becomes the "almost." Almost the site that owned the topic. Almost the site that replaced a paycheck.

Path two

Tomorrow's story is in your queue when you sit down with coffee. You tap it. The article goes live in your voice with the image and the posts, and you spend the morning on the work that only you can do.

Same niche. Same ideas. Same limited hours. The only difference is a machine that reads the story first and does not wait for your weekend.

Start NewsMasher, $37 a month

7-day money-back guarantee. Cancel anytime. Launch pricing ends September 30.

P.S. You are risking seven days, not your site. $37 a month, $297 a year, or $497 once, with the Seven Runs Guarantee on all three. Launch pricing ends September 30. The real risk is another month of your site sitting quiet while someone else becomes the authority you meant to build.

Fig. 10Two paths. The next story breaks tomorrow.